课件切删除lecture 5 ch 5消费者决策过程行为.pdfVIP

The Consumer Decision-Making Process ▪ Consumer behavior: The process we use to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy needs/desires ▪ Internal, situational, and social factors influence consumer behavior 5-2 The Consumer Decision-Making Process Problem Recognition Information Search Evaluation of Alternatives Product Choice Postpurchase Evaluation