高考英语复习课件：人教选修9 Unit5 Inside advertisingReading.pptVIP

How advertising works Let’s enjoy two advertisements! 1. Do you like McDonalds better than KFC because of the advertisement? AdvertisementsWHERE?On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhere Compare advertisementsCompare the two advertisements, which one is easier for you to remember? Why? Obey your thirst.Things go better with Coca-Cola. Take time to indulge.尽情享受吧！ The new digital era 数码新时代 Understanding the advertisements on page 42. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”. B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can. A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.2. Super Shooze B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun. C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that. A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.3. Refresh water B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale? No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles. C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they thi