【行业研报】2023年移动消费者报告（英）_市场营销策划_重点报告20230804_doc.docxVIP

The Mobile Consumer 2023 Give and Get Come Into Focus A Global Consumer Survey Report Table of Contents TOC \o 1-1 \h \z \u Introduction 3 Consumers Turn to Apps to Simplify Their Lives 4 Apps Span Digital to Physical Experiences 6 App Opt-Ins Are Driven by Value 9 Most People Find Apps In App Stores 11 Delight Immediately or Face Deletion 13 First and Second Impressions Are Everything 15 People Want Personalization That’s Useful, Not Creepy 18 Information Sharing Is a Delicate Dance 21 Emails Increasingly Left Unread 28 App-Based Messaging Now, Not Later 32 Life Gets Better, Literally, With