高中英语译林必修四课件：Unit+1+Section+Ⅴ+Project.pptVIP

Definition of an ad campaignA planned programme of advertisements which 1._____ various kinds of ads to reach a certain audience.Three major questions worth2.___________?Who is the audience for your ad campaign？?What is your ad campaign 3._______ to say？?How do you reach your audience？ An 4._______Anti-smoking ad campaignThe 5.______ for choosing anti-smoking as the subject of an ad campaign　Every packet of cigarettes contains poisonous chemicals that can 6.______ in diseases, which cannot only cause millions of people to die, but also cost countries a lot of money.The target audienceHigh-sch