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PAGE 6
Unit Test
Unit 7 Secrets of Advertising
Part I Listening Comprehension
Section A
Directions: Listen to the questions and decide on the best answers. The questions will be spoken twice.
1. A) They sell watches. C) On the radio.
B) It’s “Take your time.” D) No, I didn’t.
2. A) No, they didn’t. C) Of course, they do!
B) I’d rather not. D) Yes, it is.
3. A) It’s a book. C) It starts tomorrow.
B) Because it’s cool. D) Yes, isn’t it great?
4. A) Yes, maybe. C) I don’t think so.
B) Are you sure? D) The one for noodles.
5. A) In a magazine. C) On a billboard.
B) She works in advertising. D) She’s 35 years old.
Section B
Directions: Listen to the short conversations and decide on the best answers. Both the conversations and the questions will be spoken twice.
1. A) Colleagues. C) Classmates.
B) Neighbors. D) Couples.
2. A) Psychology. C) Advertising.
B) Marketing. D) English.
3. A) They’re funny. C) They’re annoying.
B) They’re boring. D) They’re interesting.
4. A) Watch too many advertisements. C) Watch too much TV.
B) Have too many new toys. D) Stay up too late.
5. A) The one for chocolate. C) The one for make-up.
B) The one for cereal. D) The one for shampoo.
Section C
Directions: Listen to the short conversation and decide on the best answers. Both the conversation and the questions will be spoken twice.
1. A) A new phone. C) A new suit.
B) A new laptop. D) Some new shoes.
2. A) Read some reviews. C) Watch more advertisements.
B) Save more money. D) Buy it immediately.
Section D
Directions: Listen to the passage and fill in the blanks. The passage will be read three times.
A successful advertisement captures people’s attention and leaves a (1) _______. It does this by starting with a clear message that is easy (2) _______. Its visuals and designs should look good, grabbing people’s interest. A good advertisement also knows its t
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