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My experience of 8 years n Pharmaceutical Industry, one of the most fiercely competitive branded generic and innovator drug market, gives me an edge over other students in terms of experience not only in brand management but also in strategic nning in healthcare . Apart from brand management assignments at Merck Serono and other firms, my past work experience also involves strategic assignments with Novartis, Johnson and Johnson, Abbott and many other multinational companies. As Novartis being one of the key p