高校周边商业模式对策与分析——以内蒙古科技大学校园美食街为例.docxVIP

高校周边商区问题对策与分析 ——以内蒙古科技大学校园美食街为例 摘 要 有关高校周边的商业区的经营模式虽然日益受到越来越多研究学者和高校师生的重视，但是在整个商业运作流程中仍然存在许多问题，尤其是商业区的服务质量、食品安全等问题一直困扰并阻碍着高校周边的商业区的可持续发展，同时也影响研究学者和高校师生对于高校周边的商业区的定位。本文通过对内蒙古科技大学周边的美食街的经营现状及存在问题分析，了解到该校美食街的发展已经成为了餐饮行业的一个重要的潜在市场，它的服务质量也有待提高。相对于其他的客户市场，它的优势体现在在高校内部周边地区建立营业点，客户相对集中等等，有着很强的发展前景和未来，但是校园美食街在经营模式上也存在着这个行业共同的问题和自身问题，诸如业务范围比较狭窄、客户的满意度较低等等。对此我们相应的提出了相应的建议和解决方案。本文结合内蒙古科技大学的实地数据收集和分析，对其主要问题提出数条发展建议，希望以此为基点促进校园商业区更好地发展。 关键词：高校；美食街；商业模式 Abstract Management model of colleges and universities around the mall may increasingly being more and more researchers and teachers and students in colleges and universities, but there are still many problems in the whole business process, especially high service quality and food safety problem has plagued and hinder the sustainable development of colleges and universities around the mall, at the same time also influenced the scholars and teachers and students in colleges and universities around the mall positioning for colleges and universities. This article through to the perimeter of the Inner Mongolia university of science and technology of food court management present situation and existing problems of analysis, to understand the development of the school food court has become the catering industry is an important potential market, it also needs to improve the quality of service. Relative to other customer market, its advantage is embodied in the operating point of the internal surrounding areas of colleges and universities, the customer is relatively concentrated, etc., has a strong development prospects and the future, but the campus food court on the business model there are common problems the industry and its problems, such as the business scope is narrow, low customer satisfaction and so on. We put forward the corresponding Suggestions and solutions. In this paper, combining with the field data collection and analysis of Inner Mongolia university of science and technology, development of its main problems put forward s