蓝月亮营销策划.doc

蓝月亮营销策划 市场营销策划课程设计报告书 课设题目: 蓝月亮手洗专用洗衣液廊 坊市场推广策划方案 专 业: 市场营销 班 级: B09312 姓 名: 李阳 学 号: 20084031205 提交日期:2012年12月28日 investigators carefully to verify that such credit party authenticity, when necessary, to the borrower unit verification and should strictly distinguish between regular employees, temporary employees, categories and on the job, retirement, early retirement, etc. Purpose to verify investigators should require borrowers to provide proof of use data and verified to ensure that lending purposes should be consistent with the relevant laws and regulations and national policies. Bank ban on issuing personal loans without specified uses. Personal loans should be a sharp distinction between consumer and business uses, management personal loans should refer to working capital loans required to verify authenticity, consumer loans should ensure a clear, true and reasonable. Strictly guard against borrowers will loan money to the stock market, real estate, loan-sharking, private fund raising and other high risk areas or used for illegal business strictly preventing borrowers loans capital private public or misappropriated ... Understand borrowers credit business credit situation of the parties. Strict precautions against 目 录 一、市场环境分析 .................................................................................................................. - 1 - (一)蓝月亮公司简介 ......................................................................................................... - 1 - (二)行业环境分析 ............................................................................................................ - 1 - (三)竞争对手分析 ............................................................................................................ - 1 - (四)消费者分析 ................................................................................................................ - 2 - 二、产品定位 .......................................................................................................