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Brand Finance® 带
The annual report on the most valuable and strongest NFL brands
November 2023
Contents.
About Brand Finance 34
Foreword
David Haigh, Chairman CEO, Brand Finance
Ranking Analysis 6
Brand Value Brand Strength Analysis 7
Brand Value Ranking 1 1
Insight 12
Precision and structure in Sponsorship
Evaluation - Best Practice 13
Methodology 18
Our Services 22
© 2023 All rights reserved. Brand Finance Pie.
Brand Finance NFL 2023 /nfl 2
About Brand Finance.
Brand Finance is the worlds leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 w曲the aim of bridging
the gap between marketing and finance. For more than 25
years, we have helped companies and organisations of all
types to connect their brands to the bottom line.
We quantify the financial value of brands
We put thousands of the worlds biggest brands to the
test every year. Ranking brands across all sectors and
countries, we publish over 100 reports annually
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to t
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