玩趣庙会龙重灯场2024龙年庙会.pptxVIP

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR·花灯··庙会··灯谜··国潮··舞龙·

玩趣庙会龙重灯场【中国年就要有中国特色】灯火里的中国，青春婀娜；灯火里的中国，胸怀辽阔；灯火漫卷，万里河山，初心换回了百年承诺!人间烟火气，最抚凡人心,生活一半诗意一半烟火,所遇皆是万般美好！

玩趣庙会龙重灯场夜街夜景夜逐灯，且忘且停且随风！全新潮酷的社交场，用年轻化，个性化的国潮多中带入打造具有传统中国年味的年俗culturewalk一起漫步在中国传统文化的底蕴中探索民族文化城市印记用脚步丈量文化收获精彩时光【中国民俗年味culturewalk】

逛庙会玩趣庙会龙重灯场集合网红街区，市集，手作，国潮，音乐，灯会等活动元素，以中国文化为底蕴。定制一场好玩好看又好逛的庙会活动。将国潮之风融入一场新春盛典活动之中，这必将是一场视觉上的盛宴也是一场有趣的灵魂碰撞更是传递中国文化，展现国潮文化的态度主张【中国国潮文化态度主张】

01.基本概述02.创意阐述03.宣传计划04.氛围营造05.活动安排06.辅助方案CONTENTS目录

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARCONTENTSPARTTWO基本概述1

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEAR有龙则灵有龙则灵市集主题：玩趣庙会龙重灯场2024新年中华龙灯艺术庙会节市集时间：2024年1月/2月/3月市集地点：项目地、商业市集内容：新年祈福庙会市集形式：非遗文化、龙的传人、国潮互动 Activitytheme Activitytime Activitysite ActivitytonalActivitystyle庙会概述

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARCONTENTSPARTONE创意阐述2

庙会关键词国潮//鱼灯//逛庙会//NATIONALTIDEFISHLANTERNVISITTHETEMPLEFAIR寻常烟火巷，华灯初点亮。年年皆胜意，人间岁月长！华灯初上，夜景依旧，华灯初向晚，良辰应如是看万家灯火，最抚凡人心川流不息的车流，都有自己的目的地细腻的美好，藏在生活的点滴之中一城一灯会灯火映万家团圆在此时！！！玩趣庙会龙重灯场非遗//

玩玩趣趣庙庙会会龙龙重重灯灯场场逛庙会看鱼灯鱼灯历史悠久，至今已达六百余年。寓意风调雨顺，就是好年景，就是喜庆年岁。鱼与“年年有余”、“富足有余”的“余”字谐音，故“鱼”便在人民心目中成了幸福、美满、吉祥的象征。

玩玩趣趣庙庙会会国国潮潮魅魅力力国潮魅力释放传统文化与现代色彩的碰撞，更符合年轻化的审美需求，打造国潮文化街市，让庙会更多元化，个性化，展现传统文化的同时更显国潮魅力

玩玩趣趣庙庙会会非非遗遗文文化化非遗文化传承在中国，非物质文化遗产是指各族人民世代相传，并视为其文化遗产组成部分的各种传统文化表现形式，庙会上将呈现多种非遗文化，蹴鞠/射箭/投壶/锤丸/皮影/捏面人/剪纸/糖葫芦/糖画...展现传统文化魅力

玩玩趣趣庙庙会会衣衣食食住住行行文创手办文化随着文创产业的兴起，文创手办的市场地位与影响力不断攀升，年轻人越来越接受喜爱，其种类也是十分的丰富与多样化，在庙会上将邀请多家文创手办潮流店，让你在逛庙会的同时淘到心仪好物

HAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEWYEARHAPPYNEW