theoretical framework理论通信gametheory博弈论满意theorygruni.pdfVIP

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theoretical framework理论通信gametheory博弈论满意theorygruni.pdf

Thetheoreticalframework(1)

(1)Communicationtheory通信理论

Gametheory博弈论

Useandgratifications满意theory

Gruning’ssituational情境theory

(2)Publicopinion

attitudes

persuasion

1

1

municationtheory

borrowedfromelectricalengineering?

▪Humancommunicationpermeates渗透thehuman

condition.Humancommunicationsurroundsus

andisanin-builtaspectofeverythinghuman

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