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Besanko,D.,Dranove,D.,Shanley,M.andSchaeffer,S.(2006),EconomicsofStrategy.

4thEdition,JohnWiley(BDSS)

Chapter2:Thehorizontalboundariesofthefirm:Economiesofscaleandscope

Introduction

•Afirm’shorizontalboundariesidentifythetiesandvarietiesofpr

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