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创新改变了汽车，但尚未改变购车体验-Innovation Has Transformed the Car but Not Yet the Car Buying Experience 2024 -BCG.docxVIP

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创新改变了汽车，但尚未改变购车体验-Innovation Has Transformed the Car but Not Yet the Car Buying Experience 2024 -BCG.docx

    创新改变了汽车，但尚未改变购车体验-Innovation Has Transformed the Car but Not Yet the Car Buying Experience 2024 -BCG

    InnovationHasTransformedtheCarbutNotYettheCarBuyingExperience

    JANUARY09,2024

    ByAndrejLevin,AlfredWiederer,KarenLelloucheTordjman,ChristophHeuser,andLisaBornschlegel

    READINGTIME:12MIN

    Automotivecompaniesareinvestingbillionsofdollarstoradicallychangeaut

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