10Fold：2023年12月营销调查报告.pdfVIP

overbusinesses,demandingresilienceandadaptabilityfrom—

巨

OVERVIEW

Totakeadeeperdive,1OFoldsurveyed466executivesfromB2Btechnology

companieswithannualrevenuesof$5million+acrossfivegeographies(USA,Canada,

UK,France,Germany).Oursurveystudiedthreeprimaryareas

TheImpacttheEconomyHadonRevenue:Oursurveybeginsby

analyzingtheinfluencethe2023globaleconomicdownturnhadon

B2Btechnologycompaniesrevenue.

BusinessResponsetoEconomicChanges:Next,weidentifyhow

thesebusinessesreactedandadaptedtotheseeconomicshifts,

includingchallengessuchashighinterestrates.Wealsoaskedfor

feedbackaboutwhichstrategieswereeffective.

Budgetingfor2024:Finally,weexplorehowbusinessesareplanning

budgetsfor2024,analyzingtheirprioritiesforspend.

Thereportprovidesvaluableinsightsintohowbusinessesnavigatedthechallenges

broughtaboutbyglobaleconomicchanges.Itnotonlyshedslightonthese

businessesremarkableresiliencebutalsooffersaglimpseintotheirforward-looking

strategiesandtheiraspirationsforthefuture.

Thefollowingarereporthighlights:

GlobalEconomicShiftsCreateDownwardRevenueMotionin2023:

•79%ofbusinessesreportedamoderatetosevereimpactonrevenuedueto

globaleconomicconditions.

FundingUnexpectedlyHigh:

75%ofbusinessesreceivedoutsidefundingin2023,andoftheseaneven

higher78%expectingtosecureexternalfundingin2024

MostcompaniesreceivedbothPEandVCfunding(29%),followedbyPE

(21%),VC(20%),andother(5%)typesoffunding

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(Company)SizeMatters:

Smallbusinesses(1-50employees)reportedthelowestratesofoutsidefunding

{32%)and