新概念第三册L26.pptVIP

Captureourattention

Magicadj.

Lead-inWhatkindofadvertisementsattractyoumost?Why?

commercialads

PSAs(PublicServiceAdervisements)

Whyarewealwaysinfluencedbyads?humannatureourlittleweaknessesgetsomethingfornothing

Wanted:alargebiscuittin

ListenforthegistWhowontheprizeforthebiggestbiscuit?

ReadfordetailsWhyarewenolongerfreetochoosethethingswewant?Whyhaveadvertisersmadeaclosestudyofhumanweaknesses?Howcanadvertiserscapturetheattentionofmillionsofpeople?

wanted:adj.wanting:adj.

1.Noonecanavoiddoing…negative??2.Muchaswemyprideourselveson…adj./adv./分词/名词(无冠词)+as+主语+谓语Poorasheis,heishonest.MuchasIlovehim,Iwon’tmarryhim.Childasheis,heisknowledgeable.Praisedashewas,heremainedmodest.

动词+as+主语+助词Tryashemight,hecouldnotfindajob.Failashedid,hewouldneverstoptrying.LosemoneyasIdid,Igotalotofexperience.prideoneselfonsth/doing=beproudof

3.…,foradvertisingexertsasubtleinfluenceonus.exert:vt.--applyorbringtobear(aforce,influence,orquality)Heexertedallhisauthoritytomakethemaccepttheplan.Themoonexertsaforceontheearththatcausesthetides.

exertoneself:makeaneffortexertsth.(onsb./sth.)todosth:trytodo

4.subtle:adj.--notverynoticeableorobvious~colors/flavours~changes/differences/distinctionsHislanguageexpressesrichandsubtlemeanings.She’sbeendroppingsubtlehintsaboutwhatshe’dlikeasapresent.

5.inone’s/anefforttodosthmakeanefforttodosth6.persuadesb.todosth/intodoingsthpersuadethat…

7.devise:vt.--planorinvent(acomplexprocedure,system,ormechanism)bycarefulthoughttothinkup~aplan/way/methodWemust~proposalstodealwithairpollution.

anticipate:vt.--regardasprobable;