marketingmix小米公司案例分析.pptxVIP

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  • 2024-03-25 发布于湖北
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marketingmix小米公司案例分析;Outline;IntroductionofXiaomi;Dateofestablishment:2010April6th

History:4years

Turnover:31.6billionrmb(2013)

Numberofemployees:about2,600employees(2013)

Marketvalue:about10billiondolars;Highsalesvolume

Highpopularity

Highgrowth

Successful

;Howcanxiaomibesuccessfulin4years?;AnalysisoftheSuccessofXiaomi

Model1:TheMarketingTheoryof4Ps;Product;Price

;Place;Salesonline

Nophysicalshop

Lessmarketingcost

Lessadministrationexpense

Quickdelivery

;Promotion;1.High-p

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