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WHITEPAPER
Demystifyingdatascience
Howorganizationscanbenefitfromartificialintelligenceandadvancedanalytics
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Demystifyingdatascience
Contents
Whatisartificialintelligenceandmachinelearning? 4
HowcananorganizationderivebusinessvaluefromAIandanalytics? 6
WhataretherequirementsforadoptingAI? 7
Howcandatascience,artificialintelligence
andanalyticstransformbusinessprocesses? 9
Commontechniquesandmethodologies 10
Machinelearning 10
Supervisedlearning 11
Unsupervisedlearning 12
Naturallanguageprocessing 13
Keyquestionstoaskandhowtodefinehighvalueuse-cases 13
Resources 14
Summary
By2020,Forbesestimatesthat85percentofcustomerinteractionswillbemanagedwithoutahuman.1WhilemanyofususeAItechnology,suchasAlexaandSiri,aspartofourdailylives,wemaynotbeawareofitsgreateruses.Infact,withmachinelearningapplied,AIcanhelpteachcomputers,targetadsandpersonalizecontentforconsumerstoensurebetterandmoreinformedbusinessdecisions.
Thispaperwillclarifysomekeydefinitionsaroundartificialintelligenceandmachinelearning.Itwillalsosimplifysomecommontechniquesinmachinelearning,suchassupervisedlearning,naturallanguageprocessingandclassification,andidentifythetypesofbusinessquestionsthesetechniquescananswer.
Whileunderstandingasmallnumberofcustomersmaynotposeachallenge,keepingpaceasorganizationsgrowandexpandtheircustomerbasecanbedifficult.Dataanalyticscanhelprevealtrendsandmetricsthatwouldotherwisebelostamongthemassesofinformation.Organizationsarenowstartingtoleveragedescriptive,diagnostic,predictiveandprescriptiveanalyticstoaddressthegrowingneedsanddemandsoftheircustomerbase.
Thepromiseofartificialintelligenceisexcitingbutbeforejumpinginorganizationsneedtherightdataliteracy,infrastructureandexper
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