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CONSULTINGCASESTUDY101:AN

INTRODUCTIONTOFRAMEWORKS

of

Consulting

Case

Study

Training

Before

we

look

at

individual

Cases,

it

is

important

to

begin

by

looking

at

ysis

frameworks

that

commonly

can

be

used

to

address

Case

Study

questions.

In

this

chapter,

we

will

outline

some

of

the

core

frameworks

and

some

additional

Consulting

concepts

that

are

important

to

grasp

and

will

form

part

of

many

interviews.

The

frameworks

will

be

helpful

to

answer

certain

types

of

cases,

depending

on

the

type

of

case.

In

reality,

few

case

interviews

or

real­life

business

situations

cover

just

one

concept

or

business

problem,

so

you

have

to

have

the

flexibility

to

apply

a

range

of

concepts/structures.

For

example,

a

bringing

a

new

product

to

market

would

require

a

market

size

ysis,

competitor

ysis,

as

well

as

understanding

the

key

customer

segments.

The

more

you

practice,

the

easier

the

cases

will

become

and

the

more

articulate

and

structured

you’ll

be

in

your

answers.

An

important

note

on

this:

historically,

the

vast

majority

of

Consulting

candidates

have

used

specific

business

frameworks

to

answer

cases.

Frameworks

remain

important

as

concepts

to

answer

Case

Studies,

but

you

should

absoluy

avoid

any

rigid

use

of

a

specific

framework.

In

reality,

the

main

purpose

of

learning

the

frameworks

is

to

help

you

to

structure

your

answers,

just

as

the

case

situations

in

our

later

examples

should

do.

The

key

frameworks

that

follow

should

be

used

directly

ertaase

situations,

but

more

broadly

they

should

be

used

as

a

way

to

expand

your

strategic

thinking,

which

is

the

critical

component

of

success

in

the

Case

Study

interview

process.