德国奢侈品市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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德国奢侈品市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

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CONSUMERSBRANDSLuxurygoodsinGermany

CHAPTER01Overview

LuxurygoodsrevenueinGermanyfrom2018to2023(inbillioneuros)LuxurygoodsrevenueinGermany2018941816141210817.2416.6215.9415.2314.411.4611.5410.5910.5610.1264202018201920202021202220232024*2025*2026*2027*2028*3Description:In2023,luxurygoodsinGermanygeneratedatotalrevenueofaround14.4billioneuros.Figuresarepredictedtoincreaseinthefollowingyears,withcloseto16billioneurosinrevenueexpectedin2025.ReadmoreNote(s):Germany;August2023;*Forecast.Moreinformationonthemethodologyavailablehere.ReadmoreSource(s):ConsumerMarketInsights

LuxurygoodsrevenueinGermanyin2023,bysegment(inbillioneuros)LuxurygoodsrevenueinGermany2023,bysegment65.335432102.722.612.571.17FashionLeathergoodsWatchesandjewelryCosmeticsandfragrancesEyewear4Description:In2023,luxuryleathergoodsgeneratedatotalrevenueofaround2.72billioneurosinGermany.Themostprofitablesegmentwasfashionwith5.33billioneurosinrevenuerecordedthatyear.ReadmoreNote(s):Germany;August2023Source(s):ConsumerMarketInsights

LuxurygoodsrevenuepercapitainGermanyin2023,bysegment(ineuros)LuxurygoodsrevenuepercapitainGermany2023,bysegment7063.6660504032.531.1730.65302010013.9FashionLeathergoodsWatchesandjewelryCosmeticsandfragrancesEyewear5Description:In2023,luxuryfashionitemsgeneratedanaveragerevenueofaround63.7eurospercapitainGermany.Thiswasalmostdoubletheamountgeneratedfromleathergoods,andwatchesandjewelry.ReadmoreNote(s):Germany;August2023Source(s):ConsumerMarketInsights

LuxurygoodsonlinerevenueshareinGermanyfrom2018to2023LuxurygoodsonlinerevenueshareinGermany2018-2023Offline20.5%Online100%90%80%70%60%50%40%30%20%10%0%12.5%14%17.9%18.9%19.6%20.1%20.1%20.3%22.9%87.5%86%82.1%202381.1%2024*80.4%202079.6%202279.9%2025*80%79.7%2027*77.1%2021201820192026*6Description:In2023,almost