加拿大网络服务提供商cogeco用户市场调研和分析报告（英文版）-2024年1月上传培训课件，可编辑培训课件.pptx

CONSUMERSBRANDSInternetproviders:CogecocustomersinCanadaConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofCogecocustomersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkCogecocustomersinCanada(’’brandusers’’)againstCanadianhomeinternetusersingeneral(’’categoryusers’’),andtheoverallCanadianonliner,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingCanada)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

CogecoisthesixthmostusedinternetproviderinCanadawithBellinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedinternetprovidersinCanadaBellRogersTelus28%14%13%Shaw11%VidéotronCogecoEastlinkTekSavvyVirgin7%5%3%2%2%2%SaskTel4Notes:Whichoftheseserviceprovidersistheproviderofyourinternetaccessathome?;SinglePick;Base:n=1,291homeinternetusersConsumerInsightsGlobalasofAugust2023Sources:

CogecocustomersinCanadaManagem