墨西哥报纸el heraldo用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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墨西哥报纸el heraldo用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

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CONSUMERSBRANDSDailynewspapers:ElHeraldodeMéxicoreadersinMexicoConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofElHeraldodeMéxicoreadersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkElHeraldodeMéxicoreadersinMexico(’’brandusers’’)againstMexicanreadersofdailynewspapersingeneral(’’categoryusers’’),andtheoverallMexicanonliner,labelledas’’allNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingMexico)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandagerespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

ElHeraldodeMéxicoranksthirdamongdailynewspapersinMexicoManagementsummary:brandusageandcompetitionTop10mostreaddailynewspapersinMexicoElUniversalElFinancieroElHeraldodeMéxicoElSoldeMéxicoMilenio46%25%25%24%23%22%21%20%20%LaJornadaReformaElEconomistaExcélsiorLaPrensa13%4Notes:Whichofthefollowingprinteddailynewspapershaveyoureadinthepast2weeks?;MultiPick;Base:n=199,readersofdailynewspaper