印度笔记本品牌hcl用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

CONSUMERSBRANDSLaptops:HCLownersinIndiaConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHCLownersinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHCLownersinIndia(’’brandusers’’)againstIndianlaptopownersingeneral(’’categoryusers’’),andtheoverallIndianonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingIndia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

HCListheninthmostownedlaptopbrandinIndiawithDellinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinIndiaDellHP42%36%LenovoASUS19%15%15%AcerApple(MacBook)SamsungLG12%10%6%HCL5%5%Microsoft4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1468,laptopownersConsumerInsightsGlobalasofAugust2023Sources:

HCLownersinIndiaManagementsummary:keyinsightsDemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpointsHCLis