电商平台的搭建及运营策略——以shopify独立站为例.docx

commerceplatformconstructionandoperationstrategy—TakeShopifystandalonestationasanexample

Abstract:WiththerapiddevelopmentofInternetinformationtechnology,theestablishmentofAlibababyMaYun,anumberofe-commerceplatformsareemerging,andthebusinessmodelundertheInternetplatformisalsoconstantlyupdatedanditerated.Withthedevelopmentofscienceandtechnologyinformation,thebranchesofe-commerceareexpanding,andthecross-bordere-commerceshowsitsownadvantages.Atpresent,manyforeigntradeenterpriseshaverealizedthestrategyofgoingoutwiththehelpofcross-bordere-commerceplatform.However,inmanycross-bordere-commerceplatforms,howtochooseasuitableandconvenientcross-bordere-commerceplatformformanagementandoperationisaproblemthatmanyforeigntradeenterprisesareconsidering.Therefore,byanalyzingthechoiceofforeigntradeenterprisesandrealizingthefavorableoperationofShopifyindependentstation,thispaperconcludesthestrategyofforeigntradeenterprisestodevelopShopifyindependentstation,soastogivefullplaytotheadvantagesofcross-bordere-commerceplatformShopifyindependentstationinforeigntradeenterprises,whichisofpracticalsignificanceandcanmeettheactualneeds.

Keywords:Shopifyoperation;platformdrainage;Selectionproductsstrategy;Operatingstrategy

目录

TOC\o1-3\h\u第1章绪论 1

1.1研究背景和意义 1

1.1.1研究背景 1

1.1.2研究意义 1

1.2课题研究方法和内容 2

1.2.1研究方法 2

1.2.2研究内容 2

第2章电商平台的搭建及运营流程概述—以Shopify独立站为例 3

2.1Shopify独立站的含义 3

2.2Shopify独立站店铺的搭建流程 3

2.2.1店铺的建立 3

2.2.2店铺的选品及测品 4

2.3Shopify独立站店铺的运营概述 7

2.3.1SEO优化运营 7

2.3.2多渠道引流 8

2.3.3平台精准营销 9

第3章电商平台搭建及运营出现的问题—以Shopify独立站为例 11

3.1Shopify独立站搭建的问题 11

3.1.1店铺建立中出现的问题 11

3.1.2店铺选品测品中出现的问题 11

3.2Shopify独立站运营的问题 12

第4章企业A：Shopify独立站的运营分析 13

4.1企业A的shopify独立站案例介绍 13

4.2企业A的shopify独立站运营问题 13

4.3企业A的shopify独立站运营的策略调整 13

4.4企业