创新大学英语综合教程 学生用书3综合教程第三册教案Unit5.docx

创新大学英语综合教程 学生用书3综合教程第三册教案Unit5.docx

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Ecommerce是指通过互联网将商品或服务从一个地方运送到另一个地方以下是其四个主要类别序号电子商务企业B2C市场销售B2C在线市场B2C消费者直接购买C2C第三方电子商务平台C2B公众个人C2C购物平台C2C电子书籍销售C2B在线教育B2B零售业B2B网络零售B2B网络商店B2B在线批发C2B通过视频和阅读文章来了

UnitFive

E-commerce

Objectives

Studentswillbeableto:

Graspthemainidea(thatElectronicCommerceistheexchangeofgoodsandservicesbymeansoftheInternet)andstructureofthetext(introductionofthetopicbytheinformationofe-commerce;developmentofthearticlebytheadvantagesanddisadvantagesofe-commerce;conclusionofthearticlebyastatement);

Appreciatehowtheauthorachievescoherenceoftheessay;

Acquirethekeylanguagepointsandgrammaticalstructuresinthetext;

Participateinaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.

SuggestedTeachingSteps

Lead-in

TextA

WordStudy

SentenceStudy

Structure

After-reading

Additionalmaterials

Lead-in

Directions:Watchavideoandanswerthequestions.

1)Accordingtothevideo,whatise-commerce?

ApurchaseofgoodsorservicesbyInternet.

2)Whatarethe4categoriesofe-commerce?

B2C,C2C,C2B,andB2B.

TextA:ElectronicCommerce

1.ElectronicCommerceore-commerceistheexchangeofgoodsandservicesbymeansoftheInternetorothercomputernetworks.E-commercefollowsthesamebasicprincipleastraditionalcommerce-thatis,buyersandsellerscometogethertoexchangegoodsformoney.Butratherthanconductingbusinessinthetraditionalway-instoresandother“bricks-andmortarbuildingsorthroughmailordercatalogsandtelephoneoperators-e-commercebuyersandsellerstransactbusinessovernetworkedcomputers.

2.E-commerceoffersbuyersconvenience.TheycanvisittheWorldWideWebsitesofmultiplevendors24hoursadayandsevendaysaweektocomparepricesandmakepurchases.withouthavingtoleavetheirhomesorofficesInsomecasesconsumerscanimmediatelyobtainaproductorservice,suchasanelectronicbook,amusicfileoncomputersoftware,bydownloadingitovertheInternet.

3.Forsellers,e-commerceoffersawaytocutcostsandexpandtheirmarkets.Theydonotneedtobuild,staff,ormaintaina

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