新编剑桥商务英语Module_11.docx

Module11

UsefullanguagefromModule11wordlist

ascend/ascent descend/descent godownmiddlemen break-even total

disparity goup overheadschangehands factor grossdomestic peakcharities fall product remainstablecrash fluctuate increase risedecline fluctuation levelout soardecrease freight mark-up

Expressionsanotherreasonforas

asaresultofbecause

duetothefactthat

inresponsetoyourenquiryabout...

at present the company seems to be performingwell/badly

ontheonehand...butontheother...oneadvantage/disadvantageisthat...oneotherthingtoconsideris...

despite…Iwouldstillsuggestthat...

overall,Iwouldstronglyrecommendthat...

the fact that...makes this a good/poor investmentopportunity.

Module11.1EthicaleconomicsCoffeenomics

reading

Firstasktheclasswhattheythinkthesectiontitle,Ethicaleconomics,meansorreferstoStudentsthenworkinpairstobrainstormalistofstagesintheprocessofmakingcoffee.Takeanswersafterwardsfromtheclassandbuildupacompletelistontheboard.Possibleanswers

coffeegrown

coffeepicked

coffeetransported

coffeepacked

coffeesoldandshipped

coffeesoldontoshops

coffeeboughtanddrunk

Beforestudentsstartexercise2,askthemtolookatthetitleofthearticleonpage107,Coffeenomics,andsaywhichtwowordshavebeencombinedtomakethis(unreal)word.Thewordsarecoffeeandeconomics.

Studentsthenstudythefourvisualaidsfromapresentationandfindthemissingfactsandfiguresinthearticle.

Answers

110p(pence) 215 350 450

5rent 6servicecharge 7coffee 81.26

3StudentscompletethetextwithsentencesA-F.Answers

1B2A3F4E5C

Distheextrasentence.

Financialandtradetermsvocabulary

4Studentsmatchthewordsinboldfromthearticletothedefinitions.

Answers

1middlemen 2disparity 3changehands

4overheads 5factorin 6break-eventotal

7mark-up 8freight

9grossdomesticproduct 10charitiesExtension