当代市场调研 (原第12版)课件英文第15章 沟通分析和市场调研洞察.pptx

当代市场调研 (原第12版)课件英文第15章 沟通分析和市场调研洞察.pptx

MarketingResearchTwelfthEditionCarlD.McDanielandRogerGatesChapter#15CommunicatingAnalyticsandResearchInsights

LearningObjectivesBecomeawareoftheprimarypurposesofaresearchreport.Learnhowtoorganizeandpreparearesearchreport.Gaininsightintohowtopresentmarketingresearchresults.Learnbestpracticesregardinghowtodesignandmakeapresentationofyouranalysis.Copyright?2021JohnWileySons,Inc.15-2

TheResearchReportTheresearcherhasatremendousamountofinformationThechallengeis:Howtopackageallofthisinacoherentreportthatefficientlyand

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