当代市场调研 （原第12版）测试题及答案 ch14.docx

Chapter14:MorePowerfulStatisticalMethods

MultipleChoice

Ifyouarestudyingtheimpactoftrainingonsalespersonperformanceasindicatedonanexamtakenbysalespersonsattheendoftraining,salespersonsaleswouldbethe____________variable,andthesalespersonexamscorewouldbethe_____________variable.

a. criterion,predictor

b. covariate,independent

c. independent,predictor

d. dependent,independent

e. covariate,dependent

Answer:d

Whichofthefollowingtechniquesrequiresthatbothvariablesareratioorintervaldata?

a. bivariateregression

b. ANOVA

c. ttest

d. Pea