人民大2024乔普拉《供应链管理（第7版）》英文版PPT(1)chopra_scm7_inppt_13.pptx

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人民大2024乔普拉《供应链管理（第7版）》英文版PPT(1)chopra_scm7_inppt_13.pptx

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SupplyChainManagement:Strategy,Planning,andOperationSeventhEditionChapter13LinkingProductAvailabilitytoProfitsCopyright?2019,2016,2013PearsonEducation,Inc.AllRightsReserved

LearningObjectives(1of2)13.1Identifythefactorsaffectingtheoptimallevelofproductavailability.13.2Evaluatethecycleservicelevelthatmaximizesprofits.13.3Usebasicmanagerialleversthatimprovesupplychainprofitability.13.4Discusshowspeedcanimproveprofitsinasupplychain.

LearningObjectives(2of2)13.5Understandconditionsunderwhichpostponementisvaluableinasupplychain.13.6Allocatelimitedsupplycapacityamongmultipleproductstomaximizeexpectedprofits.

FactorsAffectingtheDesiredLevelofProductAvailability(1of2)ProductavailabilityorcustomerservicelevelmeasuredbycycleservicelevelorfillrateProductavailabilityaffectssupplychainresponsivenessTrade-off:Highlevelsofproductavailability?increasedresponsivenessandhigherrevenuesHighlevelsofproductavailability?increasedinventorylevelsandhighersupplychaincostsProductavailabilityisrelatedtoprofitobjectivesandstrategicandcompetitiveissues

L.L.BeanExample(1of4)Table13-1DemandDistributionforParkasatL.L.BeanDemandDi(inhundreds)ProbabilitypiCumulativeProbabilityofDemandBeingDiorLess(Pi)ProbabilityofDemandBeingGreaterthanDi(1?Pi)40.010.010.9950.020.030.9760.040.070.9370.080.150.8580.090.240.7690.110.350.65100.160.510.49110.200.710.29120.110.820.18130.100.920.08140.040.960.04150.020.980.02160.010.990.01170.011.000.00

L.L.BeanExample(2of4)Expectedprofitfromextra100parkas–500×Prob(demand1,100)=$5,500×0.49?$500×0.51=$2,440Expectedprofitfromordering1,300parkas=$49,900+$2,440+$1,240+$580=$54,160

L.L.BeanExample(3of4)Table13-2ExpectedMarginalContributionofEachAdditional100ParkasAdditionalHundredsExpectedMarginalBenefitExpectedMarginalCostExpectedMa