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Q-baby小朋友教育有限责任企业
Q-babyChildrensEducationCo.，Ltd.
报送高校：江苏建筑职业技术学院
参赛项目：Q-baby小朋友教育有限责任企业
参赛者：江苏建筑学院开创者创业团体
报送日期：2023年4月24日
团体简介
江苏建筑学院开创者创业团体团体组员
小组组员
姓名
简介
企业职务
队长
翟锋
江苏建筑学院10级市场营销
总经理
队员
王婉婉
江苏建筑学院10级市场营销
教育部经理
队员
陈叶翰
江苏建筑学院10级市场营销
餐饮部经理
队员
王永杰
江苏建筑学院10级建筑会计
财务部经理
目录
1执行总结···············································5
1.1企业简介··········································5
1.2产品服务描述······································5
1.3市场描述··········································6
1.4营销战略描述······································7
1.5财务分析··········································7
1.6风险分析··········································8
1.7风险资本退出······································8
2产品服务简介········································9
2.1产品服务简介······································9
2.2产品服务方案·····································10
2.3产品服务特色·····································13
3产品服务市场分析····································14
3.1市场概况········································14
3.2需求分析·········································14
3.3市场机会·········································15
3.4环境分析·········································15
3.5SWOT分析·········································17
3.6竞争对手分析·····································20
4营销计划············································22
4.1营销目旳·········································22
4.2目旳市场·········································23
4.3产品方略（product）································24
4.4价格方略（price）··································26
4.5渠道方略（place）··································27
4.6促销宣传方略（promotion）··························28
4.7宣传方案·········································28
5企业简介及企业管理··································31
5.1企业简介·········································31
5.2企业文化·········································31
5.3企业管理层及员工分工·····························31
6财务分析············································41
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