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2023全国网络创业大赛网店创业筹划书
学校：安庆职业技术学院
系别：经济贸易系
项目：喜洋洋购物网店
人员：杨巨强李自翔
徐卫平徐良宽鲍俊新
指导老师：徐奕胜
目录
1.创业背景············································（4）
2.网店运行············································（5）
2.1网店选址··················································（5）
2.2网店简介··················································（6）
3.网店内部布局简介·····································（6）
3.1首页·····················································（6）
3.1.1首页构造图··············································（6）
3.2首页功能服务模块·········································（8）
4.可行性分析··········································（9）
4.1市场状况··················································（9）
4.1.1电子商务发展状况······································（10）
4.1.2物流行业旳趋势········································（11）
4.2市场分析················································（11）
4.2.1SWOT分析··········································（11）
4.2.2PEST分析···········································（12）
STP理论分析········································（12）
5.营销方略——一定旳企业采用不一定营销方略···············（13）
5.1网络营销···············································（13）
5.1.1网站广告投放·········································（13）
5.1.2全面登陆搜索网站-并时时优化网站页面···················（13）
5.1.3登陆三大网址站以及800个免费网址站····················（14）
5.1.4邮件营销··············································（14）
5.1.5网站合作推广··········································（14）
5.1.6客户服务··············································（14）
5.1.7公益广告··············································（14）
5.2实体营销················································（15）
5.2.1名片宣传··············································（15）
5.2.2海报宣传··············································（15）
5.2.3口碑相传··············································（15）
6.经营管理··········································（15）
6.1资金来源与总体规划······································（15）
股东构造··············································（16）
6.1.2重要职责·············································（17）
6.2组织构造·······
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