卫浴产品营销策划方案.docxVIP

卫浴中英文对照

2010年全

2010

营销策划案

题目：浴霸不能

司丹尔卫浴系列产品营销策划方案

参赛队员姓名：

指导教师：

企业名称：

联系方式：

参赛院校：

联系方式：

联系人姓名：

作品完成时间：

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卫浴中英文对照

摘要

卫浴市场的潜力，提高产品知名度为目标而展开。通过对目

费者详细分析，笔者制定了相应的市场策略。在以无形产品——服务作为卖点和推销热点的基础上，提出特色化的整体卫浴解决方案。整个策划案中，所需费用较少，这丹尔这样一个规模较小，

投入较少的企业大为有益，可以帮助企业一步一个脚好的品牌形象，提高企业知名度目录

本次策划以树立司丹尔卫浴的良好品牌形象，提高其市场份额，最大限度的挖掘

、竞争环境以及消

一、目标

市场的选择·······································

对于司

印，树

印，树

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卫浴中英文对照

(一)卫浴市场背景···································

(二)卫浴市场现状···································

(三)目标市场分析···································

二、竞争对手分析····································

(一)主要竞争对手···································

(二)主要竞争对手的优劣势·······························

三、消费者分析·····································

(一)消费者购买需求分析································

(二)消费者的反馈意见·································

(三)目标客户的消费流程和消费心理分析·························

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卫浴中英文对照

四、市场策略

(一)品牌策略·····································

(二)产品策略·····································

(三)定价策略·····································

(四)渠道策略·····································

(五)促销策略·····································

五、项目的成效评估及风险预测·

六、竞争战略的设计··········

(一)切入市场战略···································

(二)建立竞争优势···································

(三)独特的探索和实践·····················