苹果和乔布斯故事章节件英语章节展示00002市公开课金奖市赛课一等奖课件.pptx

Apple-InsideSoulThestoryofAppleandSteveJobs第1页第1页

ChildhoodBornin1955inGreenBay,WisconsinPutupforadoptionaweekafterbirthAdoptionwasfinalizedundertheconditionthatStevenwouldattendcollegeEducationGraduatedhighschoolin1972EnrolledinReedCollegeinOregon,studiedPoetry,Literature,andPhysicsAfteronesemester,JobsdroppedoutofschoolSleptonhisfriendsdormroomflooranddroppedinonclassesofinterestLoveForElectronicJobsmetSteveWozniakshortlyaftertheybothleftschoolwhileworkingforHewlett-Packard(惠普）“Woz”wasanincrediblytalentedengineer,especiallyinelectronicgadgetsWhiledevelopinga“bluebox”device,JobsconvincedWoztosellittoBerkeleystudents.SteveJobs第2页第2页

TheBeginningsofAppleAfterspendingtimeinIndiain1974,JobsreturnedtoAmericaSteveJobs,SteveWozniakAndRonaldGeraldWaynein1976.AppleIin1976,AppleIIin1977,Steppedintopositivegrowth第3页第3页

LeaveApple1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsellApple.AfterthefailureoftheAppleIIIandLisa,JobsbuiltTheMacintoshtocompetewiththeIBMPC.AssalesoftheMacintoshtookoff,CEOJohnSculleythoughtthatJobswashurtingApple’ssuccess,andgraduallyforcedJobstoleave.第4页第4页

NeXTAndPixarAppledidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesign.NeXT’sagreatsuccesswithitbeautifuldesignThelateMacOXoperatingsystemisbasedonNeXTStevepurchasedPixarin1985for$10Million10yearslater,itbecomeacompanyof$1BillionOnJanuary24th,,DisneyboughtoutPixarfor$7.4billion第5页第5页

BackToAppleHeavyDebt，UnderDeficitLackofinnovationNocorebusinessSeverecompetition:MS,HP$1WhereshouldAppleheadfor?WhatwillthenewAppleCEOdo?第6页第6页

ReformInAppleManagementStructureRebuildingCuttingTheUnneccessaryBusinessInnovationAndDesignOriedtalConcernOnTheUserExp