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February2018TheLuxuryCollectionHotelsResorts
January2018Report
2MediaDataAnalysis
TheLuxuryCollection
HotelsResortsNumberofPressClippingsAdvertisingValueEquivalentinUS$PRValueUS$OpportunitiestoSee(OTS)*18USD221,856.02USD665,568.15155,156,382BreakdownbyMediaTypeTop3MediaContributors(Online)InJanuary–18clippingsgeneratedUSD221,856.02inADvalueand155,156,382inOTSwith6clippings(33.3%)fromthekeytargetmedialist.*OTS(impressions)figuresarebasedonreadershipssuppliedbyavarietyofdatasourcesincludingMediaTel,Nielson,AlexaandCisionwhicharefedintoourdatabase.Generally,thesefigurescomethroughtousasreaderships.Forbroadcast,thisistheaveragestationviewership/listenership.Printwilltakethecirculationandmultiplyitby2andOnlinewilltakethenumberofmonthlyuniquevisitorstothesitetocalculateOTSforonlinetitles.
3MediaDataAnalysis:
TheLuxuryCollectionHotelsResortsDomesticHotelNewsNo.ofClippingsPressReleasefortheappointmentofKaranJainastheGeneralManagerofTheGrandMansion,aLuxuryCollectionHotel,Nanjing2Abovepropertymendations9Otherhotelnews2OverseasHotelNewsNo.ofClippingsAbovepropertyoverseashotelmendations3BrandNewsNo.ofClippingsTLCUnveilstheLatestCollaborationwithGlobalExplorerMargheritaMaccapaniMissoni2
4Therewere18articlesonTheLuxuryCollection,6onTheOppositeHouse,88onWaldorfAstoriaHotelsResorts,and28onConradHotelsResorts.SOVofTheLuxuryCollectionandItsCompetitorsCompetitorAnalysis
HotelBrandsBrandActivitiesNo.ofclippingWaldorfAstoriaHotelsResortsBlackstoneGroupLPwouldtakeoverGrandWaileaunderWaldorfAstoriaHotelsResortsfromGICPte.2ConradHotelsResortsHiltonstrengthendestinationexperienceforguests’appeal2TheOppositeHouseTheHouseCollectivelaunchedaseriesofChristmasthemeactivitiesanddiningmenus.3SOVofTheLuxuryCollectionandIts
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