旅游景区基础设施建设项目建议书.docVIP

旅游景区基础设施建设项目建议书

旅游景区基础设施建设项目建议书

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旅游景区基础设施建设项目建议书

目录

第一章总论....................................................................................1

1.1项目背景....................................................................................61.2项目概况..................................................................................101.3问题与建议...............................................................................11第二章项目建设背景、必要性及可行性........................................12

2.1项目建设背景...........................................................................122.2项目建设的必要性....................................................................142.3项目建设的可行性....................................................................15第三章旅游资源综合评价与发展依托............................................17

3.1旅游资源介绍...........................................................................173.2旅游功能分区及项目策划.........................................................18

3.3旅游线路设计...........................................................................233.4指导思想..................................................................................243.5规划期限...................................................................................243.6项目区建设目标........................................................................24第四章客源市场分析与预测...........................................................25

4.1客源市场定位...........................................................................264.2旅游市场细分...........................................................................274.3客源市场规模预测....................................................................284.4旅游形象及品牌策划................................................................31

旅游景区基础设施建设项目建议书

4.5旅游宣传促销对策....................................................................31第五章项目建设条件......................................................................34

5.1自然环境.....................