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BusinessEnglish
ExtensiveReading(1)
商务英语阅读(1)
Ⅰ.ReadingComprehension
PartOne:Directions:Choosethecorrectanswersaccordingtotheinformationgivenfrom
thepasseges.Readthepassagesthroughcarefullybeforemakingyourchoices.Pleasemarkthe
correspondingleterforeachitemonAnswerSheet.
PassageOne:Questions1to5arebasedonthefollowingpassage.
ThepopularityinNorthAmericaisIcebergWater,aleadingbrandofbottledwater,whichis
harvestedfromicebergsoffthecoastofNewfoundland,Canada.
ArthurWiesenberger,whocarriesthetitleWaterMaster,isoneofthefewwatercriticsin
NorthAmerica.Asaboy,hespenttimeinthelargercitiesofItaly,FranceandSwitzerland,where
bottledwaterisconsumeddaily.Eventhen,hekeptawaterjournal,writingdownthebrandshe
likedbest.“Mydogcouldtellthedifferencebetweenbottledandtapwater,”hesays.
Butisplaintapwatera11thatbad?Notata11.Infact,NewYork’smunicipalwaterformore
than100yearswasrecentlyconsideredamongthebestintheworldintermsofbothtasteand
purity.Similarly,amagazineinEnglandfoundthattapwatertastedbetterthanseveralleading
brandsofbottledwater.
Nevertheless,soft-drinkcompaniesviewbottledwaterasthenextbattle-groundformarket
share.Asdinersthirstforleadingbrands,soft-drinkcompaniesandrestaurantssalivate(垂涎)over
theprofits.Arestaurant’stypicalmark-uponwineis100to150percent,whereasonbottledwater
itsoften300to500percent.
Asaresultsomerestaurantsaresellingbottledwater.AccordingtoanarticleinTheWall
StreetJournal,someofthemoreshamelesstacticsincludeplacingattractivebottlesonthetable
foravisualsell,listingbrandsonthemenuwithoutprices,andpouringbottled
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