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大学体验英语3综合教程（第三版）
Unit3FamousBrandNames
Lead-in
Lead-in
Answer: 4
Answer: 4
3
6
2
1
5
PassageAThinkAboutIt:
PassageA
Whatisabathtubbattleshipreferredtoasinthispassage?
Answer:AbathtubbattleshipisatoybattleshipmadeofIvorySoapthatchildren
playwithinabathtub.
WhyisIvorySoapsopopularamongAmericans?Answer:Itispureanditfloats.
HowdidProctorGamblesucceedinpromotingIvorySoap?Answer:Ittookadvantageofasuccessfulnationwideadvertisingcampaign.
Readandthink
（二）、IvorySoap
1、Aboutthebrandname:
Answer:Thebrandnamewasliftedfrom“outofivorypalaces”,aphrasefoundintheBible.
2、Aboutthecompany:
Answer:*In1837,twoimmigrantsnamedWilliamProctorandJamesGamblefoundedthecompany.
FordecadesProctorGambleproducedcandlesandsoap.
Ittookmorethantwentyyearsforsalestotoponemilliondollars.
3、Doestheauthorgenerallyencouragestudentstojoinclubsandsocieties?Why?
Answer:1)Thequalityoftheproduct:safe,mild,andpure.Anditfloats.
Theprofitabilityoftheproduct:
*IvorySoaphasearnedbillionsofdollarsforthecompany.
*AnnualsalesoftheproductsundertheProctorGambleumbrella,includingIvorySoapexceedthirtybilliondollars.
Thepopularityoftheproduct:
WhenitcomestowashingoutthemouthofnaughtychildrennothingbeatsIvorySoap.
AtleasthalfadozengenerationsofAmericanshavegottenthemselvescleanwithIvory.
Somanyhands,faces,and babybottomshavebeenwashedwithIvorythattheirnumbersbeattheimagination.
GenerationsoflittleboyshaveconvertedbarsofIvorySoapintobathtubbattleships.
（三）、Answer: 1.theintroductionofitsfloatingsoap, anenormousnewfactoryinaplacecalledIvorydale, Annualsales, billionsofdollars,
2.safe,mild,
2.safe,mild,andpure, solidandspotless, Americaninstitution, Washington
Monument, respected, Congress, Americanhistory
（四）、Answer:
global, immigr
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