ECDB：2024年全球电子商务消费者报告.pdfVIP

STATEOFDIGITALRETAIL

GlobaleCommerce

Consumer2024

AverageOrderValue,ConversionRates,DiscountsandConsumer

Behavior:DiscoverHowConsumersAreShoppingOnlinein2024.

GlobaleCommerceGrowthIsDrivenbyNewCustomersJoiningRather

ThanIncreasesinAverageSpendingperUser

NumberofeCommerceUsersandAverageAnnualRevenueperYear

4,500

4,300

4,000

3,700

3,400

3,100

2,800

2,400

2,100

1,800

1,3001,4261,5001,4901,4271,5861,6571,5321,5051,4661,4461,4031,3671,331

20172018201920202021202220232024120251202612027120281

NumberofeCommerceusers,million