波士顿咨询:2024年全球奢侈品消费者报告.pdfVIP

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波士顿咨询:2024年全球奢侈品消费者报告.pdf

True-Luxury

GlobalConsumer

Insights

10thEdition

July2024

12krespondentsquantitativesurveyacross12top

luxurymarkets,with7%spending100K€/year

10thEdition

1Krespondentsad-hocdeep-diveonBeyond

Moneyspenders(min50K€/avg.350K€yearly

12

Thisyearseditionspend)across7mainluxurymarketsResearchpartner

ofTrueLuxury20indepth1:1interviewswithTrue-LuxuryVery

ImportantCustomersResearchpartner

Consumerstudy15VICsinterviewedinfocusgroups(5/each)

focusesoninthreeregions(Europe,USA,China)

BeyondMoney20interviewscontentdiscussionsessionswith

industryCEOsexecutives,andClientAdvisors

Customers

EngagementoflocalLuxuryexpertsandindustry

partnersfromdifferentregions

1.Maximums

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