可编辑文档：美国混合现实XR行业市场前景及投资研究报告-培训课件外文版2024.5，苹果.pptx

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可编辑文档：美国混合现实XR行业市场前景及投资研究报告-培训课件外文版2024.5，苹果.pptx

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DIGITALTRENDSXRintheUnitedStates

CHAPTER01Overview

AR/VRB2CmarketrevenueintheUnitedStatesfrom2017to2027(inbillionU.S.dollars)AR/VRB2CmarketrevenueintheU.S.2017-202716141210814.2413.0911.8610.268.577.065.864.83.913.334202.91201720182019202020212022202320242025202620274Description:TherevenueintheARVRmarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2027by5.7billionU.S.dollars(+66.51percent).Accordingtothisforecastin2027,therevenuewillhaveincreasedforthefourthconsecutiveyearto14.24billionU.S.dollars.Notably,therevenueoftheARVRmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):UnitedStates;2017to2027Source(s):AdvertisingMediaInsights

AR/VRB2CmarketrevenuegrowthintheUnitedStatesfrom2018to2027AR/VRB2CmarketrevenuegrowthintheU.S.2018-202725%22.63%23%21%19%17%15%13%11%9%21.67%21.45%20.89%19.7%17.37%15.61%14.44%10.39%20268.81%20277%5%201820192020202120222023202420255Description:TherevenuechangeintheARVRmarketintheUnitedStateswasforecasttocontinuouslydecreasebetween2023and2027byintotal12.6percentagepoints.Afterthefifthconsecutivedecreasingyear,theindicatorisestimatedtoreach8.81percentandthereforeanewminimumin2027.ReadmoreNote(s):UnitedStates;2018to2027Source(s):AdvertisingMediaInsights

Augmentedreality(AR)andvirtualreality(VR)headsetshipmentsworldwidefrom2022to2027,bysegment(inmillionunits)AR/VRheadsetshipmentsworldwide2022-2027,bysegmentARVR353025201510524.6521.0417.213.279.598.556.413.721.630.862024*00.2820220.472023*2025*2026*2027*6Description:In2022,8.83millionaugmentedreality(AR)andvirtualreality(VR)headsetshipmentswererecorded.In2023,AR/VRheadsetshipmentsareexpectedtoreach10.06millionunits,ofwhichVRdeviceswillaccountfor9.59million.ReadmoreNote(s):Worldwide;Q42022;*Forecast.ReadmoreSource(s):ID