《市场营销英语》全套教学课件.pptx

市场营销英语（修订第二版）全套可编辑PPT课件

Unit1IntroductiontoMarketingUnit2StrategicPlanningandMarketingManagementProcessUnit3AnalysisofMarketingEnvironmentUnit4ConsumerMarketsandConsumerBehaviorUnit5OrganizationalMarketsandBuyingBehavior0102030405CONTENTS163

Unit6MarketingResearchandInformationSystemUnit7MeasuringandForecastingDemandUnit8MarketSegmentation，TargetingandPositioningUnit9ProductBrandingPackingⅠUnit10ProductBrandingPackingⅡ0607080910CONTENTS

Unit11PricingUnit12MarketingChannelsandPhysicalDistributionUnit13MarketingCommunicationStrategyandInte