【大学英语四级真题】2008年6月英语四级考试真题.pdfVIP

【大学英语四级真题】2008年6月英语四级考试真题

2008年6月21日大学英语四级考试(CET–4)A卷

全真试题(2008年6月21日)

PartIWriting(30minutes)

注意：此部分试题在答题卡1上.

Directions：Forthispart,youareallowedthirtyminutestowriteashort

essayentitledRecreationalActivities.Youshouldwriteatleast

120wordsaccordingtotheoutlinegivenbelowinChinese：

1.娱乐活动多种多样,

2.娱乐可能使人们受益,也可能有危害性,

3.作为大学生,我的看法.

RecreationalActivities

第1页共21页

【大学英语四级真题】2008年6月英语四级考试真题

PartⅡ快速阅读(9：30－9：45)

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice,

advertisingagenciesmustselecttheappropriatemediaforthe

advertisement.Wediscussherethemajortypesofmediausedin

advertising.Wefocusourattentiononseventypesof

advertising：television,newspapers,radio,magazines,out-of-

home.Internet,anddirectmail.

Television

Televisionisanattractivemediumforadvertisingbecauseit

deliversmassaudiencestoadvertisers.Whenyouconsiderthat

nearlythreeoutoffourAmericanshaveseenthegameshowWho

WantstoBeaMillionaire?youcanunderstandthepowerof

televisiontocommunicatewithalargeaudience.When

advertiserscreateabrand,forexample,theywanttoimpress

consumerswiththebrandanditsimage.Televisionprovidesan

idealvehicleforthistypeofcommunication.Buttelevisionis

anexpensivemedium,andnotalladvertiserscanaffordtouse

it.

Televisionsinfluenceonadvertisingisfourfold.First,

narrowcastingmeansthattelevisionchannelsareseenbyan

increasinglynarrowsegmentoftheaudience.TheGolfChannel,

forinstance.

iswatchedbypeoplewhop