2024霸王茶姬- 以东方茶会世界友品牌简介手册-65P.pptxVIP

CHAGEE，MEET TEA FRIENDS

PARTBRANDSTORY1PARTCOREADVANTAGE2PARTBRANDPOSITIONING3PARTSERIESOFPRODUCTS4PARTBRANDIMAGEOUTPUT5PARTSPACEIDENTITY6PARTLATESTBRANDACTIVITIES7PARTBRANDSTRENGTH8CATALOGUE

1BRAND STORY

““?愲?╃硅槏?◥??

GLOBAL LAYOUT

100000K+360+3000+2000+

2CORE ADVANTAGES

BRANDDIFFERENTIATION

“““ 原葉 霸王茶姬使用的有机茶品类均来自生态茶山原叶直采，拒绝使用茶渣、茶粉霸王茶姬所使用的的奶，均为牧场新鲜牛乳，绝不使用奶精等勾兑霸王茶姬门店所用鲜果均为生态果园现摘直供，自然种植，烂果必弃，过时不食阳光牧场新鲜牛乳生态果园现采现送

3BRAND PROPOSITION

BRAND PYRAMID

““BRANDPOSITIONING

4PRODUCT SERIES

???$)(?.55F3*/%4知音难觅 茶香可寻3.#2?0?

???$)(?.55F3*/%4乌山可可 多点快乐2?83.#?紤郐蘡侮佅?昶????1PLDZ????匉忘駈

?

18?

.$)5?(5F3*?/%4?2?23.#一夜暴富浮生普普崽龏??兜崋?尪 MPUVT搋祪?? ??腚9.704461

5BRAND

6INTERIORDESIGN

榫卯有戏，空间骨骼中国古代建筑榫卯结构应用

西方元素X东方元素国际化视觉符号定制地砖

7LATEST BRAND ACTIVITIES

霸辣王目茶姬洋茶推子官

5$0)/(%6.3*5/5%49.19—9.21???僱擳騟?猰歌?3?$)(.553*/%4

$)(.55???????紤?ぐ緸絞??霢?崨?灶?1?+

傈???????妃鵂?+傈??3600+匉9剢剒?涸?孞??呟蔄??ゑ?桬蘡?挽遳??

???溏????::%4?晥?蘡?暅絟???1200+匉

??磋??惐崨紤????桬??瘄??瘝??宪剪???崨????峫????菔????蜒猌瘝涰?磋??傞?鴪???鄪勻???蟟?瘝瘝???ぐ?????勻???蘡??鵯??猧?劍???剒抠涸???挿??嚸

?蟬???劓????猧蒜礵???涸?剢崞???エ漋?駈僽僱擳騟剒抠涸絁?崞???

bawangchaji

SHIYINHUIbawangchaji

SHIYINHUIBaWangChajifirststorewasofficiallyopenedinYunnan,ChinaonNovember17,2017.Thefirstcupof“BoYaJueXian”waslaunched.The“realteawithfreshmilk”erahasstarted.OnJune23,2021,TheheadquartersofBaWangChaJimovedfromKunmingtoChengduIFS(InternationalFinancialCenter),

andbranding2.0hasbeenlaunched.

CHAGEEMEETTEAFRIENDS

8BRANDSTRENGTH

CHAJI

国潮企业管理（云南）