包装文案——品牌文案 双语.pptx

茶包装设计实战PracticeofTeaPackagingDesignChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCultureTeachingResourceDatabaseofVocationalEducationSpecialty

包装文案PackagingCopywritingChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCultureTeachingResourceDatabaseofVocationalEducationSpecialty

品牌形象文案BrandImageCopywritingChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCultureTeachingResourceDatabaseofVocationalEducationSpecialty

一、概念:品牌形象文案是相对抽象的概念，它要把企业的文化，精神，愿景等抽象的形象通过比较感性的文字表达出来。广西农垦茶叶集团品牌文案BrandcopywritingofGuangxiAgriculturalReclamationTeaGroupTeachingResourceDatabaseofVocationalEducationSpecialtyConcept:Brandimagecopywritingisaabstractconceptrelatively,whichistoexpresstheabstractimageoftheenterpriseculture,spirit,visionandsoonthroughemotionaltext.ChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCulture

二、分类:1.品牌名称、商品名称、企业标识和厂名。代表企业形象的文字，也是包装的视觉中心。Brandname,commodityname,corporatelogoandfactoryname.Copreriyingnotonlyrepresentthecorporateimage,butalsothevisualcenterofpackaging.2.广告宣传性文字：应遵循相关行业法规，做诚实、简洁、生动。Advertisingtext:itshouldcomplywithrelevantindustrylawsandregulations,andbehonest,conciseandvivid.TeachingResourceDatabaseofVocationalEducationSpecialtyClassification:ChineseTeaCultureTheImpartingandInheritingandInnovationofNationalCulture

三、作用1.包装设计风格定位如果文案是比较古风的风格，对应的包产品包装可能就是古风式的设计；如果是诗情散文的那种，设计风格就偏向浪漫式的；？如果是很淳朴的文案，设计偏向于中式田园风格。TeachingResourceDatabaseofVocationalEducationSpecialtyFunctionThepositionofpackagingstyleIfthecopywritingisaantiquestylerelatively,thecorrespondingpackagingmaybequaint.Ifitisthetypeofpoetic,thedesignstyletendstoberomantic.Ifitisveryrustic,thedesigntendstoChinesepastoralstyle.ChineseTeaCultureTheImpartingandInheritingandInnovationofNa