message tracking study for finalv2csd消息跟踪研究ppiq3finalv2.pptx

November,2014CSDCOMMUNICATIONTRAKINGPROMOTIONAUDIT

MESSAGETRACKINGREPORTOFPPIMARKET–Q32014APPENDIX:MESSAGETRACKINGSTUDYOBJECTIVEMETHODOLOGYTABLEOFCONTENT

MESSAGETRACKINGREPORTOFPPIMARKET–Q32014

PPIMARKETDEFINITIONATCInvolvedA02B2-ACIDPUMPINHIBITORSCityCoverageBeijing,Shanghai,Guangzhou,Nanjing,Hangzhou,Wuhan,Chongqing,Shenyang,Chengdu,Tianjin,Xi’an,Ji’nan,QingdaoSpecialtyCoverageAllSpecialtiesReportPeriodQ32014KeyBrandsBrandNameENBrandNameCN(MoleculeName)CompanyPARIET波利特(雷贝拉唑)卫材NEXIUM耐信(埃索美拉唑)阿斯利康LOSEC洛赛克(奥美拉唑)阿斯利康TAKEPRON达克普隆(兰索拉唑)武田PANTOLOC潘妥洛克(泮托拉唑)奈科明JUNO/JINUO济诺(雷贝拉唑)江苏济川PANLISU泮立苏(泮托拉唑)中美华东

DetailingmessageANALYSISANALYSISBASEDONnumberofvisits(Withinthissection,themessagerecallrateiscalculatedbasedondetailingvisits)Analysisbasedoncodedmessages(Withinthissection,themessagerecallrateiscalculatedbasedontotalmessageaftercoding)

OVERVIEWPRODUCTSANDMESSAGESPRODUCT#VERBATIMINQ32014NEXIUM392LOSEC97PANLISU76PANTOLOC69PARIET41JUNO36TAKEPRON28DataSource:AllSpecialties,13CitiesDataPeriod:Q12014vsQ32014PRODUCT#VERBATIMINQ12014NEXIUM374LOSEC65PANTOLOC59PANLISU54PARIET52JUNO43TAKEPRON33

PARIET’SKEYMESSAGEONOFFRATENote:MessageonmeansthemessagesrecalledbydoctorsmatchPariet’scommunicationstrategyKeyMessages不受CYP2C19基因多态性影响/不受基因多态性影响/基因多态性/不受快慢代谢型影响Pka值持久抑酸不经过P450酶代谢(非酶代谢/CYP2C19酶代谢/肝药酶代谢)不影响氯吡咯雷代谢/不能与氯吡格雷合用有效治疗HP适用于胃食管反流性疾病适用于消化性溃疡(十二指肠溃疡/胃溃疡）强效抑酸有效控制夜间酸突破/夜间症状/NAB药物间相互作用少难治性GERD指南/共识推荐安全性好/副作用少有效防治药物性消化道损伤不受食物影响/饭前饭后均可服用可联合用药治疗HP(幽门螺杆菌）/3联,4联有效促进溃疡愈合根除HP优选PPIN=41N=numberofverbatimQ:Foreachproduct,pleasestatethekeywordsormessageofthepresentation,beasspecificaspossible.DataSource:AllSpecialties,13CitiesDataPeriod:Q32014vsQ12014N=52

TOPMENTIONRATEOFPARIET’SKEYMESSAGEQ:Foreachproduct,pleasestatethekeywordsormessageofthepresentation,beasspecificas