可编辑文档：英国社交媒体使用情况分析报告-培训课件外文版2024.5.pptx

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可编辑文档：英国社交媒体使用情况分析报告-培训课件外文版2024.5.pptx

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DIGITALTRENDSSocialmediausageintheUnitedKingdom(UK)

CHAPTER01Overview

ActivesocialmediaaudienceintheUnitedKingdom(UK)inJanuary2023ActivesocialmediausersintheUnitedKingdom(UK)2023UnitTotalnumberofusers(inmillions)Shareofpopulation(%)57.184.45Description:TheUnitedKingdom(UK)washometo57.1millionactivesocialmediausersasofJanuary2023.Thattranslatedtoasocialmediapenetrationrateof84.4percentofthepopulationoftheUK.ReadmoreNote(s):UnitedKingdom;January2023Source(s):DataReportal;Meltwater;WeAreSocial

SocialnetworkuserpenetrationintheUnitedKingdom(UK)from2019to2028UK:socialmediapenetration2019-2028100%93.14%93.48%93.74%92.67%92.03%91.17%90.03%88.51%86.52%90%80%70%60%50%40%30%20%10%0%83.96%20192020202120222023202420252026202720286Description:In2023,around91percentofthepopulationoftheUnitedKingdomisactiveonsocialmedia,upby1.2percentonthepreviousyear.By2028,itisestimatedthatnearly94percentofthecountryspopulationwillbeusingsocialmediaservices.ReadmoreNote(s):UnitedKingdom;2019to2028;shareofthetotalpopulationwhouseasocialnetworkviaanydeviceatleastoncepermonth.;*Forecast.Internetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.ReadmoreSource(s):

MostpopularsocialmediaplatformsintheUnitedKingdom(UK)asofthethirdquarter2022,byusagereachLeadingsocialnetworksintheUnitedKingdom(UK)2022,byreachShareofinternetusers0%10%20%30%40%50%60%70%80%WhatsAppFacebookInstagramFacebookMessengerTwitter73.4%70.7%56.4%55.3%42.8%TikTok38%IMessageSnapchatLinkedIn33.5%29.5%27.1%26%PinterestReddit18.2%Skype15.1%TelegramNextdoorDiscord10.6%10.5%10.2%7Description:Asofthethirdquarterof2022,WhatsAppwasthemostactivesocialnetworkamonginternetusersintheUnitedKingdom(UK),withnearly75percentofinternetusersreportinguseoftheservice.Facebookwasveryclosebehind