日本在线社交行业市场前景及投资研究报告-可编辑培训课件.pptx

CONSUMERSBRANDSOnlinedatinginJapan

CHAPTER01Overview

UserexpenditureononlinedatingandmarriagematchmakingservicesinJapanfrom2019to2023withaforecastuntil2028(inbillionJapaneseyen)MarketsizeofonlinedatingandmatchmakingservicesJapanin2019-202810090807060504030201008684.883.781.980.47978.874.262.25120192020202120222023*2024**2025**2026**2027**2028**4Description:TheuserexpenditureononlinedatingandmatchmakingservicesinJapanwasestimatedat78.8billionJapaneseyenin2023.Themarketexhibitedastronggrowthin2020and2021,whichwaspartlyaresultofthedecreaseinofflineencountersduringtheCOVIDpandemic.Itwasexpectedthatthemarketwouldcontinuetogrowatalowerpaceinthecomingyearsandreachasizeof86billionyenby2028.ReadmoreNote(s):Japan;2019to2023;marketsizebasedonuserexpenditure;*Prospect.**Forecast.Onlinedatingandmarriagematchmakingservicesareservicesthatintroducemarriageandromanticpartnersonline.Theresearchathandexcludes[...]ReadmoreSource(s):DigitalInFact;PRTimes;Tapple

LeadingdatingappsinJapanin2023,basedondownloads(in1,000s)MostpopulardatingappsinJapan2023,basedondownloadsDownloadsinthousands02004006008001,0001,2001,400TinderPairs1,284.461,035.25Tapple973.44With*880.38HappyMailOmiai488.41480.34Wakuwaku*PCMAXYYC382.84301.49254.82232.91Fatey*5Description:Tinderwasdownloadedalmost1.28milliontimesinJapanin2023,whichmadeittheleadingdatingappintermsofdownloadsduringthatyear.ItwasfollowedbyPairsandTapple.ReadmoreNote(s):Japan;JanuarytoDecember2023;totalnumberofdownloadsregisteredduringtheperiod;iPhone/iPadAppStoreandGooglePlay;*OnlyAppStore.Valueshavebeenrounded.Releasedategivenhereisthedateofdataaccess.ReadmoreSource(s):AppMagic

LeadingdatingappsinJapanin2023,basedonapprevenue(inmillionU.S.dollars)MostpopulardatingappsinJapan2023,based