专业英语四级完型填空语法与词汇-30_真题-无答案.pdfVIP

专业英语四级完型填空、语法与词汇-30

(总分100,考试时间90分钟)

PARTⅢCLOZE

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetween

marketingandselling.Nottoomanyyearsago,mostindustriesconcentrated(1)onthethe

(2)

goodsaspossible.Suchproductionand(3)focusesontheneedsofthesellertoproduce

goodsandthen(4)themintomoney.

Marketing,(5),focusesonthewantsofconsumers.Itbeginswithfirstanalyzing

the(6)anddemandsofconsumersandtheproducinggoodsthatwillsatisfythem.This

eye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeans

that(7)tryingtosell(8)iseasiesttoproduceorbuyforresale,themakersanddealers

first(9)tofindoutwhattheconsumerwantstobuyandthen(10)making

it(11)for(12).

Thisconceptdoesnotimplythatbusinessisbenevolentorthatconsumersatisfactionis

given(13)overprofitinacompany.Therearealways(14)toeverybusiness

transaction—thefirmandthecustomer—andeachmustbesatisfiedbeforetradeoccurs.

Successfulmerchantsandproducers,however,recognizethatthesurestroutetoprofit

is(15)understandingandcateringtocustomers.

A(n)(16)exampleoftheimportanceofcateringtotheconsumer(17)itselfin

mid-1985,whenCocaColachangedtheflavorofitsdrink.The(18)ofthenewflavorby

a(19)portionofthepublic(20)apromptrestorationoftheClassicCoke,whichwas

thenmarketedalongsidethenew.KingCustomerruled!

1.A.dominantlyB.prominentlyC.primarilyD.primitively

2.A.persuasiveB.convincingC.pers