麦肯锡：2023年人工智能时代的旅游业发展前景分析报告【英文版】.docx

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麦肯锡：2023年人工智能时代的旅游业发展前景分析报告【英文版】.docx

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ThePromiseofTravelintheAgeofAI

September2023

ThePromise

ThePromiseofTravelintheAgeofAI

SKIFT+MCKINSEYCOMPANY

PAGE2

Tableofcontents

Executivesummary 4

Introduction 7

Chapter1.Knowyourcustomerslikeyouknowyourfriends 11

Chapter2.Designyourproductstosurpriseanddelight 17

Chapter3.Empoweryourworkforcetofollowthroughonpromisesmade 23

Conclusion 28

Checklist 29

AboutSkift AboutMcKinseyCompany

Skiftisthelargestindustryintelligenceplatformprovidingmedia,insights,andmarketingtokeysectorsoftravel.SkiftdeciphersanddefinestrendsforglobalCEOsandCMOsacrossthetravelindustrythroughacombinationofnews,research,conferences,andmarketingservices.

McKinseyisaglobalmanagementconsultingfirmcommittedtohelpingorganizationsacceleratesustainableandinclusivegrowth.Weworkwithclientsacrosstheprivate,public,andsocialsectorstosolvecomplexproblemsandcreatepositivechangeforalltheirstakeholders.Wecombineboldstrategiesandtransformativetechnologiestohelporganizationsinnovatemoresustainably,achievelastinggainsinperformance,andbuildworkforcesthatwillthriveforthisgenerationandthenext.

Theworkisindependent,reflectstheviewsoftheauthors,andhasnotbeencommissionedbyanybusiness,government,orotherinstitution.CoverIllustration:TaylorSlattery

Acknowledgements

ThereportdrawsonjointresearchcarriedoutbetweenMcKinseyCompanyandSkiftResearch,includingexecutiveinterviews.

Theauthorswishtothankthefollowingtravelexecutiveswhogenerouslysharedtheirperspectiveswithus:

EllaAlkalaySchreiber(GMofFintech,Hopper),AndresBarry(President,JetBlueTravelProducts),ClaireBennett(GlobalCCO,IHG),JasonBirnbaum(CIO,UnitedAirlines),AlixBoulnois(CDO,Accor),RobFrancis(CTO,BookingHoldings),ChristiaanHen(CCO,Assaia),HarshaL’Acqua(CEO,SairaHospitality),SchubertLou(COO,T),DoronMeyass