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6.1新媒体广告英文术语
theobjectivesthatwearegoingtolookattoday.
10SocialMediatermesAdvertisingforModernBusiness
1.10SocialMediatermsasaMUSTKNOWNumber1:AdsManagerAdsManagerisFacebook’stoolforcreating,runningandanalyzingsocialads.ItcanmanageyouradcampaignsonFacebook,Instagram,orAudienceNetwork.Itoffersawidevarietyoffeaturesforadtargeting,budgeting,operatingaswell.
1.10SocialMediatermsasaMUSTKNOWNumber2:Algorithmpeopleoftenuse‘algorithm’asashorthandfor‘feedalgorithm’,whichisthesetofrulesasocialnetworkusestoautomaticallydecidewhichpostscomefirstinyourfeed.
1.10SocialMediatermsasaMUSTKNOWNumber3:ApplicationProgrammingInterfaceAPIAnAPIisasetofbuildingblocksthatprogrammerscanusetodevelopcomputerprograms.Asfarassocialmediaisconcerned,allthemajorsocialnetworkshavetheirownAPIsthatletprogrammerscreatetheirownsoftwarethatworkswiththenetworks.
1.10SocialMediatermsasaMUSTKNOWNumber4:BrandAwarenessBrandawarenessisthelevelofhowfamiliarisconsumerswithyourbrand.It’softenconsideredoneofthemaingoalsofsocialmediamarketing.It’salsooneoftheobjectivesyoucanselectforyourFacebookandInstagramadcampaignsinAdsManager.
1.10SocialMediatermsasaMUSTKNOWNumber5:CTRClickthroughRateOnsocialmedia,theclickthroughrateisthepercentageofpeoplethatseeyourpostwhoclickonit.Whatcountsasaclickandwhatcountsas‘seeingyourpost’varybysocialnetwork.OnFacebook,CTRisequalto(linkclicks/postimpressions)x100%.
1.10SocialMediatermsasaMUSTKNOWNumber6:CPCCostperclickCostperclickisasocialmediaadvertisingmetricthattellsyouhowmuchyou’repayingforeachclickonyouradonaverage.Ifyoursocialmediamarketinggoalistodrivetraffictoalandingpageorapieceofcontent,alowCPCmeansyou’regettingmoretrafficat
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