《跨境电商实用英语》Unit 3 Product Selection.pptxVIP

;;Part1Lead-in

Part2Reading

Part3OralPractice

Part4ComprehensiveTasks

Part5SupplementaryMaterials

;;;;;;?DataAnalysis

Thenextstepistoanalyzedatainsideandoutsidecross-bordere-commerceplatforms.

Storedatawillshowsellerswhichproductssellwellandwhichproductsareprofitable.Thiscanbeusedasreferenceforfutureproductselection.Someplatformsalsooffersellersindustrydatatofacilitatetheirselectionofproducts.Forexample,AnalyticsonAliExpressSellerCenterprovidessellerswithCategoryoverview,BlueSeacategoryandotherrelatedinformation.

Toobtainexternaldata,sellerscanbrowseotherlargecross-bordere-commercewebsitestolearnabouthot-sellingproductsandcompareprices.Theycanalsousedataanalysistools.Forexample,byusingGoogleTrends,sellerscanknowthetimeperiodduringwhichaproductismostfrequentlysearched.Thentheycanstartpreparingproductsintwoorthreemonthsinadvancetoavoidmissingthesalespeak.;Afteranalyzingdatainsideandoutsideplatforms,itisalsonecessaryforsellerstocomprehensivelyconsidertheoverallpositioningofcross-bordere-commerceplatforms,productprices,currenthotproducts,andchooseproductsbasedontheirowncapital,resourcesandsupplychainadvantages.Itshouldalsobenotedthatsellersarenotallowedtosellproductsthatviolateplatformrulesaboutprohibitedandcontrolleditemsorinfringeothersellers’intellectualpropertyrights.;;in-depth

[??n?depθ]adj.;

analysis

[??n?l?s?s;??n?l?s?s]n.;characteristic

[?k?r?kt??r?st?k]n./adj.;institute

[??nst?tju?t]n.;analyze

[??n?la?z]v.

;profitable

[?pr?f?t?bl]adj.;external

[?k?st??nl]adj.;comprehensively[?k?mpr??hens?vli]adv.;positioning

[p??z??n??]n.;capital

[?k?p?tl]n.

;violate

[?va??le?t]vt.;prohibit

[pr??h?b?t]vt.

;infringe

[?n?fr?nd?]v.

;;inadvance;;;;;;选品

选品是指从供应市场中选择符合目标市场需求的产品，这对于跨境电商店铺来说非常重要。选择人员必须把握用户的需求，从质量、价格、外观等方面选择